The mark consists of a stylized smiling man, with peach colored skin, light blue and white eyes and brown eyebrows, white shoulder-length hair, wearing a dark blue wide-brimmed hat, a dark blue coat, and a white cravat. The word "QUAKER" appears in stylized dark blue lettering across the bottom of the portrait located above a stylized version of the word "CHEWY", the letters of the word are yellow outlined in the colors white and red and blue. The word "GRANOLA" appears below the word "CHEWY" in white stylized letters outlined in the color blue.