The mark consists of the words "OH WOW" with an exclamation point at the end. The letters are arranged in a jumbled, crooked, non-orderly and playful fashion where they appear to be bumping into each other. The letter O in each word has a solid dot inside it and a small arched line above it. Beneath "OH WOW" is a large convex arc beginning under the exclamation point and ending in an arrow pointing up to the left of the first O. The thickness of the arc tapers to more narrow as it reaches the point of the arrow. Between the large convex arc and the words OH WOW is a small semi-circle in the shape of a letter "c" where the opening is to the right. Sitting to the right-of-center on the inside of the convex arc is a little arch with a solid mini arch inside it. All these elements combined together form the image of a smiling face with a tongue sticking up in the likeness of licking lips. Below this entire "smiley face" element are the words "FROZEN YOGURT & SMOOTHIES" in a playful graphic font. Under "& SMOOTHIES" is a spoon where the handle is forming an underline of the words. The head of the spoon is after the word "SMOOTHIES" and is holding a scoop of food product (presumably frozen yogurt) with sprinkles and a cherry on top.