The mark consists of the design of a packaging label outlined in dark blue with a dark blue background. In the top left corner appears the word FUD in white letters located on a blue banner with a red border. Underneath the banner appears the stacked wording ELOTERO CHEESE MEXICAN STYLE GRATING CHEESE in white against a red background. Underneath this stacked wording appears a white rectangle with the wording WITH CHILI POWDER in red. In the lower right corner appears a picture of pasta in a bowl. The pasta is yellow and the bowl is white. In front of the pasta appears a yellow circle design with the design of a chili pepper in white. Under the chili pepper design appears the word MILD in white. In the top right corner appears a red circle design and the word NEW! appears in white. Under the red circle appears a blue circle design. Along the top perimeter of the blue circle design appears the white wording GOOD SOURCE OF CALCIUM with white raised periods before the word GOOD and after the word CALCIUM. Under this wording appears the stacked white wording rBST FREE GLUTEN FREE. Part of picture of pasta, part of the banner design, the red circle design and the blue circle design appear against a light blue background with white highlights.