The mark consists of a man with brown skin black braided hair beard and mustache with gold teeth wearing a white shirt and gold chain that says Xotic Ice pouring purple exotic flavor on a snow cone in a white cup 3 snow cones in the back grown all in white cups one light blue fading into dark blue one orange fading into pink and red and the other green fading into yellow. on top of the words XOTIC ICE with snow on top of the word XOTIC. In the word XOTIC the X is baby blue O is red T is lime green I is pink C is yellow All letters in the word ICE are white All words have a dark blue solid outlined back ground..