Data as a Service (DaaS) services featuring software for dividing consumer data of others into statistically derived groupings based on consumer affinity for specific movies, television series, television programs, and consumer products, for providing lists of consumers and consumers identifiers to others based on consumer affinity for specific movies, television series, television programs, and consumer products, for analyzing consumer data divided into statistically derived groupings based on consumer affinity for specific movies, television series, television programs, and consumer products, and for supporting marketing analysis of consumer data based on consumer affinity for specific movies, television series, television programs, and consumer products; Software as a Service (SaaS) services featuring software for analyzing consumer data divided into statistically derived groupings based on consumer affinity for specific movies, television series, television programs, and audiovisual media