Arranging of contests; Arranging of contests featuring drawings, tournaments, leaderboards, giveaways, and poker tournament entry fee giveaways; Educational and entertainment services, namely, a continuing program about poker accessible via television, cable television, satellite television, Internet, video on demand, web-based applications, social media, mobile phone applications, and computer networks; Entertainment services, namely, contest and incentive award programs designed to reward program participants who engage in poker tournament leaderboard competitions, engage in poker tournaments, engage in social media contests, and engage in online activities in the nature of contests, games, drawings, giveaways and challenges; Entertainment services, namely, an ongoing series featuring poker provided through television, cable television, satellite television, Internet, video on demand, web-based applications, social media, mobile phone applications, and computer networks; Entertainment services, namely, conducting live poker games; Organizing, conducting and operating live and online poker tournaments; Providing instructional information on poker; Providing on-line poker games; Providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of poker