Arranging of contests; Arranging of contests featuring drawings, tournaments, leaderboards, giveaways, and poker tournament entry fee giveaways; Entertainment services, namely, contest and incentive award programs designed to reward program participants who engage in poker tournament leaderboard competitions, engage in poker tournaments, engage in social media contests, and engage in online activities in the nature of contests, games, drawings, giveaways and challenges; Entertainment services, namely, conducting live poker games; Organizing, conducting and operating live and online poker tournaments; Providing instructional information on poker; Providing on-line poker games; Providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of poker