Providing temporary use of online non-downloadable software featuring predictive algorithms for embedding social media content on websites and mobile applications to optimize user engagement with embedded content; providing temporary use of online non-downloadable software services, namely, instant messaging software, file sharing software, and communications software for electronically exchanging data, audio, video images, and graphics via computer, mobile, wireless, and telecommunications networks; providing temporary use of online non-downloadable software in the nature of gamified Internet-based chat; downloadable software in the nature of a chat application in the field of social media; computer services, namely, integration of chat software into multiple systems and networks for providing communication interconnectivity in third-party applications; providing temporary use of online non-downloadable software for online forums for transmission of messages and content among users; providing a website featuring technology that enables users to upload and share video, photos, text, graphics and data