The mark consists of of a lion head facing the left within a circle that has a solid border around its circumference. The circle with the lion head is in between two horizontal, parallel lines. To the left of the circle, the top parallel line is shorter than the bottom parallel line with the stylized word, "THE" starting before the top parallel line and filling in most of the space that accounts for the difference in lengths between the top parallel line and the bottom parallel line on the left. In between the two parallel lines on the left is the word "V:ALT" written in stylized writing. On the right side of the circle, the two parallel lines are of equal length with the word "BRAND" written in stylized writing in between the two lines..