The mark consists of bella capellina is centered underneath an emblem; bella cappelina has a peach color; the emblem is outlined in black and centered in the middle underneath the phrase "brim's up, brim's down's hats." the phrase color is peach and is over the emblem and the name bella cappellina like a rainbow. The emblem has two women with their backs to each other. Their fedoras are wide-brim and are distinguished on the women like a covert operation with the front crown touching the peak of their noses. Flowers are on the side and base of the hat; polar opposite of each other. One woman's fedora brim is up and the other woman's fedora brim is down. The background color is ultraviolet. bella cappellina is written like calligraphy and brim's up, brim's down, hats is in broadway.