The mark consists of 6 distinguished geometric forms connected to each other horizontally: A 5 point Star, followed by a Circle, followed by a Rectangular, followed by Half Square, which is divided/cut diagonally from top left to lower right, followed by a Triangle which is upside down, finally connected to a Half Circle. Inside the 5 point star is the letter 'i', a Heart shape is inside the Circle, representing love, the letter H is inserted inside the Rectangular shape, the letter L is shaped inside the Half Square, the letter W is inside the upside down Triangle and finally the letter D is inside the Half Circle. The whole design symbolizes and represents "I-Love-HLWD": HLWD is the abbreviation for Hollywood. Therefore the Trademark represents and symbolizes "I-LOVE-HOLLYWOOD".