The mark consists of a stylized green lollipop drawn with black outlines and white highlights. The white lollipop stick is formed into the stylized word "NEON" with green outline and a light green shadow behind. The words "COOL TOONS" is written in very small light green lettering with dark green outline along the side of the first letter "N". To the left of the main image are three smaller lollipop candies in a vertical line: blue, green, and red. Farther to the right and below are three green lollipops arranged in a vertical line; the top lollipop has a straight white stick, the middle lollipop has a bent white stick with a yellow starburst and red arrow drawn behind, and the third lollipop has a glowing green stick. All of the foregoing is drawn on a background that fades from purple to dark blue.