Software as a service (SAAS) services featuring software for advertiser and advertising agency workflow management for use in the media and advertising industries; software as a service (SAAS) services featuring software for data onboarding for use in the media and advertising industries; software as a service (SAAS) services featuring software for identity resolution for use in the media and advertising industries; software as a service (SAAS) services featuring software for data activation for use in the media and advertising industries; software as a service (SAAS) services featuring software for planning for use in the media and advertising industries; software as a service (SAAS) services featuring software for personalization for use in the media and advertising industries; software as a service (SAAS) services featuring software for measurement for use in the media and advertising industries; software as a service (SAAS) services featuring software for analytics for use in the media and advertising industries; software as a service (SAAS) services featuring software for billing, accounting, workflow and reporting of data usage for use by advertising agencies and media buying companies; platform as a service (PAAS) featuring computer software platforms for identity resolution, data activation, measurement, analytics, and personalization; application service provider featuring an application programming interface (API) which allows agencies and other third party developers to develop applications for use in the media and advertising industries; platform as a service (PAAS) featuring computer software platforms for efficiently and securely managing media and marketing, namely, managing media, marketing and advertising data on a cloud-based platform; providing on-line, non-downloadable, Internet-based software application for use in the fields of advertising and marketing in the evaluation, management and analysis of potential customer patterns, behaviors, and decisions as gathered from web, mobile, and social networking mediums and advertising and viewership databases; Providing on-line, non-downloadable, Internet-based software application that uses data mining, data analysis, artificial intelligence, and behavior analysis to generate marketing and advertising insights and recommendations for operational solutions; software as a service (SAAS) services featuring software for use in the fields of advertising and marketing in the evaluation, management and analysis of potential customer patterns, behaviors, and decisions as gathered from web, mobile, and social networking mediums and advertising and viewership databases; software as a service (SAAS) services featuring software that uses data mining, data analysis, artificial intelligence, and behavior analysis to generate marketing and advertising insights and recommendations for operational solutions