The mark consists of Beach Cowboy Fitness Foundation in the form of a cartoon version of a young man with developed muscles on his arms in the likeness of Cameron Barker Wein Lett, with a brown cowboy hat on top of his head, dark blue muscle shirt with his arms folded, holding one black dumbbell weight in his left hand, in front of a beach scene with three palm trees, sand and water, blue sky in the background and two pink beach umbrellas. The lettering across the bottom of the picture is in red, orange and yellow in random strokes - Beach Cowboy on one line,Fitness on the line under and Foundation on the line under Fitness. The trademark symbol will be on the right of the word Fitness. All lettering is in the font American Captain also known as Star Shield. yellow,red,orange,black on the lettering with yellow being dominant and red and orange in brush strokes. Black outlines the space where the lettering is located.. Navy blue muscle shirt,dark green and light green in three palm trees in the background. Teal,light blue, and medium blue in the water depicting ocean in the bottom third sitting on reddish brown and sand color to depict the sand. Medium brown and orangy light brown on a cowboy hat on the boy's head. ,Black and grey kettle balls (2) and a dumbbell in the boy's left hand. ,Medium flesh, anbd darker flesh on the cartoon image of the boy. Black hair on the boy. ,lavender on two beach umbrellas,and lighter green, variety of blues and white in the sky in the background.