marketing and advertising, namely, promoting and marketing the goods and services of others through all public communication means; internet marketing and inbound marketing consulting, communications and services, namely, social media marketing, search engine marketing, inquiry marketing, internet marketing, email marketing, mobile marketing, content marketing, public relations, online community building and marketing via other communications channels; professional and technical consulting services in the field of data analytics and reporting of internet marketing and advertising strategies and results; providing demand creation and lead generation activities and services; custom writing services for others, in the nature of advertising, marketing and promotional content; and business services for development, integration and operation of digital properties, namely, websites and applications for online, mobile and social media, search engine optimization, pay-per-click advertising, website conversion testing, user experience analysis, user experience website design, market research, copywriting, social selling, and content curation; visualization and creation of brands, names, tag lines, and logos; brand personality; brand expression; advertising, marketing and promotion services; advertising via electronic media, specifically the internet; brand positioning services; brand evaluation services; brand imagery consulting services; brand development services