The mark consists of A white circle surrounding a black circle surrounding an orange circle. In the orange circle is the phrase "BUILD MY BURGERS" in white font outlined in black. Inside the orange circle is the center circle that is black with "BMB" in the middle in white font outlined in black. The "BMB" slightly encroaches on the orange circle on the left and the right. Underneath the circle logo are two thin horizontal orange lines between which are the words "FRIES WINGS MILKSHAKES" in a white font. The black outside the circle is background and not claimed as a feature of the mark.