The mark consists of The distinctive sign of the brand has three elements and its words are written in cursive calligraphic typeface and imitating hand calligraphy. The letters are not aligned on their horizontal or vertical axis so they appear to be stacked and tilted to the left. 1) The word "Pierre" begins with a prominent capital letter "P". Its upper part extends to the middle of the word and in the lower part it has a cross line. The two letters "r" are arranged almost one on top of the other. 2) The "+" sign is placed at the top and to the right of the first word. 3) The word "Mila" begins with a prominent capital "M" that extends at the bottom of the sign from the second letter "r" of the first word "Pierre" to after the "+" sign. The vertical stroke on the far right ends with an indicative downward arrow. All the elements of the sign have a thick and uniform line.