Printed matter, namely, books, standard operating procedures, and checklists for training; printed publications; teaching and instructional material (other than apparatus); newsletters; instructional books, booklets, brochures, guides, handbooks, leaflets, manuals, pamphlets, and reference materials; printed material for use and dissemination at seminars, symposia, courses or the like, or in the course of counseling; posters; wall charts; book markers of paper or card; cards; laminated cards; reference cards; printed cards; promotional material; holders, boxes, cases, cartons, and carrier bags of paper or plastics for the aforesaid goods; Educational, instructional and teaching services for training; coaching; mentoring; counseling; individual training and advice for training; provision and delivery of leadership training, personal development training and vocational guidance; arranging and conducting seminars, conferences, symposia, workshops, lectures and training sessions; publication of texts, instructional manuals, teaching manuals, and reference materials in hard copy and electronic form; consultancy, advisory and information services relating to all the aforesaid services; Consulting services in the field of business; consulting services in the field of executive leadership development, tax, and legal