Conducting campaigns to promote and raise public awareness of and promotional sponsorship through public advocacy for acts of courage around the world in connection with freedom and measures and efforts designed to further positive change or democratic principles; Publicity, sales promotion and promotional sponsorship of third party businesses and stores owned or operated by or associated with individuals that help, support and improve communities by uncovering and addressing issues and advocating for freedom and measures and efforts designed to further positive change or democratic principles

Providing recognition and incentives by the way of awards, live presentations, and electronic and social media, to demonstrate and celebrate excellence in acts of courage, or individuals or businesses that have made significant contributions to humanity by advocating for and implementing freedom and measures and efforts designed to further positive change or democratic principles