The mark consists of two-dimensional packaging design. The shape of the bag is in dotted lines and is not claimed as a feature of the mark and only shows the position or placement of the mark on the container. The mark consists of the stylized wording "TAKIS HEXAS INTENSE NACHO"; with the color purple outlining the words "TAKIS" and "HEXAS" and in the background behind the words. The mark TAKIS is in yellow including the stylized dot above the "I" in "TAKIS", which is designed as a spiral and the thin hexagon outlines behind all the words is in yellow; the mark HEXAS is in white and outlined in purple. The mark INTENSE NACHO is in purple and the paint brushed background behind is orange. There is an image of the snack chip as well as depictions of melted cheese appearing on the bottom and sides of the snack chip all in orange. Shades of the color orange is the background of the entire packaging.