Software as a service (SAAS) services featuring software using generative artificial intelligence for identifying and analyzing text comments from users of social media, from marketing campaigns and customer surveys and providing analysis in the form of natural language responses and for creating natural language summaries of the foregoing unstructured text data, for creating unique narrative overviews based on filters, such as demographic cross-tabs, emotions and Net Promotor Score categories, for providing the capability to ask custom questions about the data such as relating to what respondents thought about an ad or how a product could be improved and the like; Providing temporary use of on-line non-downloadable software using generative artificial intelligence for identifying and analyzing text comments from users of social media, from marketing campaigns and customer surveys and providing analysis in the form of natural language responses and for creating natural language summaries of the foregoing unstructured text data, for creating unique narrative overviews based on filters, such as demographic cross-tabs, emotions and Net Promotor Score categories, for providing the capability to ask custom questions about the data such as relating to what respondents thought about an ad or how a product could be improved and the like; Cloud-computing featuring software using artificial intelligence for identifying and analyzing text comments from users of social media, from marketing campaigns and customer surveys and providing analysis in the form of natural language responses and for creating natural language summaries of the foregoing unstructured text data, for creating unique narrative overviews based on filters, such as demographic cross-tabs, emotions and Net Promotor Score categories, for providing the capability to ask custom questions about the data such as relating to what respondents thought about an ad or how a product could be improved and the like