Providing a non-downloadable software platform featuring tools and features for use in managing multiple social media accounts on a centralized platform, namely, featuring tools and features for use in scheduling posts on various social media platforms, publishing posts on various social media platforms, monitoring engagement with posts on various social media platforms, and generating and reporting analytics on the performance of posts on various social media platforms; providing a non-downloadable software platform featuring tools and features for team members to collaborate on creating social media posts, for assigning responsibilities among team members for managing accounts on various social media platforms, and tracking metrics of engagement with posts on various social media platforms; providing a non-downloadable software platform featuring tools and features for use in analyzing and reporting of metrics for measuring engagement with social media posts on various social media platforms, audience demographics of posts on various social media platforms, and performance of social media campaigns