The mark consists of a rectangular label that has a rounded top and a gold border with a thin blue line. The interior of the label has shades of light brown and dark brown that represents a pool of chocolate and there shapes placed around the perimeter that are in shades of purple. Placed in the center of the top of the label is a purple coffee bean plant design in the shape of a fleur-de-lis that is placed within a gold rectangle with a rounded top that has purple borders. The wording "EST. 1936" in gold is placed to the left of the rectangle design and the word "MEXICO" in gold is placed to the right of the rectangle. Toward the upper portion of the label is the stylized word "KAHLÚA" in red lettering with a yellow and red border. Centered and below word "KAHLUA" is a gold coffee bean design that is flanked by a row of gold dots and placed above the words "CHOCOLATE SIPS" in gold lettering that is underlined by another row of gold dots. In the center bottom of the label is a purple rectangle with a gold border and an inner decorative border comprised of light and dark purple triangle shapes. Covering the left portion of the purple rectangle is are a gold silhouette of two drinking glasses with ice and liquid that is surrounded by a heart-shaped gold border and then a gold circle.