The mark consists of the word "SMILIFY". The letter M is stylized in such a way that it consists of the left and right vertical lines. Above the vertical lines is a downward-curved horizontal line. There is some blank space below the downward-curved horizontal line, so that it does not touch the vertical lines. The tops of each of the vertical lines are shaped with a curve and with outside edges of each vertical line being higher than inside edge of each vertical line, following the shape of the downward-curved horizontal line. Color is not claimed as a feature of the mark. White color of the background is for purposes of illustrating background only and is not claimed as a feature of the mark.