The mark consists of the words Good + Bar in black font below a distinctive green bar, which symbolizes: 1) a traditional bar, reflecting Applicant's core services; 2) the use of the functional "green" ingredients, such as herbs and natural elements; and 3) a minus sign, highlighting the non-alcoholic nature of Applicant's services that are conscientious and inclusive. The "+" symbol represents the idea that Applicant is adding goodness to what it means to be at a bar, i.e. that promoting wellness while still being at a bar can be in harmony. Overall, the mark serves as a powerful visual representation of the brand's identity, emphasizing its commitment to providing innovative and mindful bar services that align with the principles of health, wellness, and conscious living.