The mark consists of The mark consists of a smiling cowboy in black silhouette, known as Cowboy Joe, riding a saddled horse that is rearing up on its hind legs. The mark is completely outlined in white. Cowboy Joe is twirling a lasso level with his head but behind it, and directly above the horses' hind quarters. He is wearing a shirt with sleeves rolled up to the elbow, a cowboy hat, chaps over his jeans, a chain wallet, and cowboy boots with spurs. At the rear of the saddle is the butt of rifle. The lettering is all capitals. YIPPEE KI YAY is the top line, CHIPOTLE is below that, TEXAS, outlined in white, is below that and to the right of Cowboy Joe, HOT, outlined in white, is directly below Texas and HONEY, outlined in white, is directly below Hot. An opaque, grayscale ghostly image of Cowboy Joe is in the background and offset slightly to the right. The black silhouette of Cowboy Joe, and the letting of Yippee Ki Yay Chipotle and Texas Hot Honey are all in the foreground.