The mark consists of The logo comprises three primary colors, there are white, light brown, and dark red. The text and primary design element are in dark red and light brown. On the left side of the logo, there is a detailed depiction of a whale. The whale is primarily light brown, with areas of dark red serving to create depth and the illusion of a shadow, and it appears to be breaching the surface of the water. Encircling the whale is a lightly-colored ring, representing a ripple in the water. Right side of the whale, the word OLDTOWNZ is written. The word OLDTOWN and the letter Z are written in different fonts, adding a unique contrast to the design and OLDTOWN is in dark red. The Z in OLDTOWNZ is noticeably larger than the other letters in light brown. The words and the whale together form a cohesive and visually engaging design element.