Promoting public awareness of sleep disorders and other central nervous system disorders and their symptoms, prevention and treatment; administration of an incentive program for patients to earn points that are redeemable for health-related items; customer loyalty services for commercial, promotional and/or advertising purposes; providing a website featuring incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services to promote medical and pharmaceutical compliance through gamification, behavioral economics and consumer marketing concepts to engage and motivate patients to follow instructions and directions for pharmaceutical preparations and substances, namely, pharmaceutical preparations and substances for the treatment of sleep disorders and other central nervous system disorders; administration of a customer loyalty program for assisting with prescription adherence, namely, providing patients with tips, education and brand information, all to encourage prescription medication adherence; promoting health and healthy behaviors by means of arranging and conducting incentive awards programs for reward program participants to motivate their participation in activities that promote health and reward healthy behaviors