The mark consists of two letter C's facing each other in a cup-like shape (also in a conga-like shape). Beneath the letter "C's" will be a thin oval with a light shade to represent a cup-saucer. Beneath the saucer will be the words "Conga Coffee". Beneath those words will be the phrase "Find your rhythm" in italics. Above the letter "C's" will be two "S"-like shapes to represent the aroma coming from the cup. In the middle of the two letter "C's" will be the face of a gorilla in a transparent shade. Coming out of of the gorilla's mouth will be a sideways coffee bean. The coffee bean will be a different shade so it stands out. Towards the bottom of the letter "C's" will be the gorillas hands gripping the "C's", bringing them together.