Retail and on-line retail services featuring fresh mushrooms, edible, fresh and/or preserved mushrooms, chanterelle mushrooms, portobello mushrooms, champignon mushrooms, hiratake mushrooms, shimeji mushrooms, shitake mushrooms, matsutake mushrooms, porcini mushrooms, maitaki mushrooms, as well as double extract of tremella, lions mane, cordyceps, reishi, chaga and turkey tail mushrooms; spices, yeast, cakes, fruits, vegetables, grains, frozen meats, snacks and chocolates; Administration of customer loyalty programs providing customer incentives through clubs, cards and coupons; influencer marketing services