Software as a Service (SaaS) services featuring software using artificial intelligence for consumer data collection, analytics and visualization for use in consumer profiling, media planning, data enrichment and marketing to different cultural populations, in the nature of providing insights to different cultural populations; Software as a Service (SaaS) services featuring software using artificial intelligence for providing reports that aggregate and analyze data relating to marketing to different cultural populations, in the nature of providing insights to different cultural populations; Software as a Service (SaaS) services featuring software using artificial intelligence for linking culture-centered insights to specific brands and providing brand-specific cultural insights; Software as a Service (SaaS) services featuring software using artificial intelligence for collecting, analyzing and visualizing data about race, ethnicity, generation, gender and sexuality to provide cultural insights with respect to consumer behavior, purchasing behavior, media consumption, characteristics, attitudes and preferences towards specific brands