The mark consists of the stylized wording "Lil' Monsta" with a tagline underneath, "childrens clothing" in bright pink wording. The cartoon monster on the side is a light sky blue with a white face, dark navy blue eyes, orange circles on cheek, and a square shaped mouth open like a roar, with light green teeth and a pink mouth and hot pink tounge. It has two yellow horns with white stripes across, sitting on its head. It also has white and dark blue freckles on its coat.