The mark consists of the stylized wording HERO BOY to appear as an old-fashioned neon sign with red letters in two layers to represent the dimensions of the sign with white filling the space in between. Beneath the HERO BOY type is a modified black and white rectangle container also meant to convey dimension and a similar old-fashioned feel. The rectangle container has a black bar increasing in width from left to right on the top and a black bar increasing in width at a greater rate on the bottom. Written in the dimensional container and in between the two black bars, is the phrase SANDWICH CO. in Black letters with two black stars on each end that are slightly rotated so the star's upper point is facing towards the upper corner on each side of the logo. The space between the black bars and the black letters and stars is white. There is a black line extending from the bottom left of the lower black bar that extends across the bottom of the image and around up to the right, eventually connecting with the upper black bar. The space in between this line is white. Also included is a black and white drawing of a Hero Boy, a caped, masked super-hero flying into the sky while wearing a deli counter service person's paper hat with a black lightning bolt on it. The letters HB appear on his chest in black letters. The hero drawing is semi-contained in a circle with three black lines on the bottom left to indicate flight interrupting the circle. The circle is centered above the red HERO BOY type with white space in between. The Hero Boy has black hair, black boots, a black cape, and a black eye mask. His features are outlined in black with white filling the space in between.