The mark consists of the letters LU above a design of a teepee to the left of the letter E all in a thin black plain font, where the teepee design has a light grey feather with a thin red line in the middle, extending from the intersection of the two line segments forming the teepee design and curving upward to the right towards the U. Four small red dots are below the teepee, equally spaced between the end points of each bottom line segment of the teepee. All of the foregoing is on a solid cannoli cream square background with a thin light grey border.