The mark consists of the two words Aviva and Bleu; the first word, Aviva, has a capitalized first letter, is displayed entirely in a consistent light blue color, known or ascribed as Blue Jeans, and the entire word, Aviva, is in a consistent print style of font; the only exception to the use of the Blue Jeans color in the word Aviva is the dot over the letter i, which shares the same darker shade of blue, technically ascribed as Bluish, that is used in the second word, Bleu; the second word, Bleu, has a capitalized first letter; the entire word Bleu is in a stylized, but inconsistent and unconnected, cursive style of font, and is written completely in the Bluish color; set above the two words Aviva Bleu are three stylized heart shaped figures of varying sizes, each having identical shades of green, technically ascribed as Ocean Green and Atlantis that transition from Ocean Green at the top portion of each heart to Atlantis at the bottom, pointed portion of each heart; the hearts are laid out at various angles to each other; the word Bleu has two smaller hearts above it, while the word Aviva has a single, larger heart that extends from the right side of the letter i in Aviva over the letter b in the word Bleu.