The mark consists of the design features of the frosted packaging for the goods, design elements, color placement, and words as they appear in the mark as a whole. The shape of the packaging is not being claimed as a part of the mark and the dotted lines show the position or placement of the mark on the container. The packaging has a frosted background with a light brown rectangle at the tail of the packaging. The wording "the original" appears at the top left of the packaging. Beneath that wording and centered in the middle of the packaging is the wording "ARTESANO" just above the wording "bakery bread" which is between two wheat design elements. A red seal image appears at the bottom center. The seal sits between four wheat design elements of varying sizes, which are clear see-through elements that stand out on the otherwise frosted background of the packaging.