Association services, namely, promoting the interests of stay-at-home mothers; Promoting public awareness of social and economic discrimination against stay-at-home mothers; Promoting public awareness of the link between discrimination against stay-at-home mothers and the gender pay gap, the lack of affordable childcare, and gender inequality more generally; Promoting public awareness of the need to compensate stay-at-home mothers for homemaking services; Providing consumer information in the field of advocacy regarding the individual and societal benefits of the redistribution of wealth in households where a stay-at-home mother is present; Providing consumer information in the field of pay equality