Downloadable computer educational and medical diagnostic software for use in the teaching and assessment of reading and cognitive learning skills of children and adults, and user, instructional and training manuals therefor, sold as a unit; downloadable educational and teaching materials, namely, workbooks in the field of reading via the internet and wireless devices; downloadable software for educational use, namely, to develop phonological awareness, letter knowledge and sound/symbol correspondence, and advanced reading skills; downloadable computer software for mobile and handheld devices for use in the assessment of reading and cognitive learning skills of children and adults, and user. Providing educational information in the field of educator training and performance; educational services, namely, offering of information on assessments and surveys in the field of educator training and performance for the purpose of improving teaching procedures in assessing reading and cognitive learning skills of children and adults, non-downloadable software for medical professionals, teachers and other education professionals to monitor, evaluate and report on student performance; providing on-line non-downloadable software for educational use, namely, software for developing reading skills focusing on mastery of phonological awareness, word identification, vocabulary, fluency, and comprehension skills. Understanding pediatric models of developmental milestones and recognizing when these milestones are delayed and to offer a pathway to early intervention (treatment)