Retail store services and on-line retail store services, in the field of products concerning human sexuality or products that are primarily sexual, sensual or erotic in nature featuring a frequent patron program in which points are accumulated to be used for discounts on future purchases; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services