The mark consists of a stylized brown koala with tan face, ears, stomach, and palms, and eyes with green irises and black pupils. The koala is emerging from the waist up from a blue circle. The circle has three concentric blue borders, each divided by a thin yellow line with a thin blue border on the outer edge. The koala is holding a red lollipop on a white stick in its right hand and an orange and green toy airplane in its left hand. To the right of the design are the words "DULCES KALÚ"; "KALÚ" is drawn in stylized letters that fade from light blue to dark blue, top to bottom, with a yellow highlighted outline. "DULCES" is written in smaller red stylized letters, curved above the left side of the word "KALÚ". The white background is not a feature of the mark.