The mark consists of The literal element We Know How To Smash On The Beach! in curved text with We Know How On The Beach! in teal and Smash in pink, above a circle logo with a woman with tan skin, pink hair, red lips, and teal eyes, holding a bitten cheeseburger with one hand, wearing a blue and white bikini, with beach sand, the ocean, sun, clouds, and three flying birds in the background, with the literal element Est. in pink to the left of the circle and the literal element 2023 in pink to the right of the circle, all above the literal element Beachin' in a script font in teal with white border, all above the literal element Burgers in pink.