The mark consists of a circle with a hole cut in the middle and a horizontal line through the middle with two additional lines directly below that taper down and the letters H E A V N L Y in block letters in the top half of the circle with a heart shape between the letters V and N and the letters D O N U T S in block letters in the bottom half of the circle and in the middle of the circle is a man holding a donut in his left hand with the middle of the man replaced by the letters H D and on the man's right are the letters E S T with a period and below those letters are the numbers 1 9 7 5.