The mark consists of the words "APEX COOL LABS" in bold dark blue font with capital letters in descending order with one word per line, and each line increasingly indented to the right, in order to accommodate the angle of an overlapping triangle, where the overlapping triangle is bisected in with a white line in the lower right corner of the overlapping triangle creating a smaller equilateral triangle of a light blue color with an top vertex underneath the letter "A" in the Apex, and the white line having a curved aspect that transects the midline of the overlapping triangle in the bottom portion, creating a closed curve shape of a dark blue color in the left and center portions of the overlapping triangle, where the closed curve shape and words "APEX COOL LABS" have the same dark blue color.