The mark consists of VIP has the three letters capitalized. The V is divided in half with the left side being dark blue in the form of three snowflakes and the right side being dark red in the form of flames. The I is slashed diagonaly three fourths up with the top portion being a dark red triangle and the bottom being a dark blue polygon. The P is a standard letter in dark blue with three capitalized dark red letters underneath reading INC. The bottom base of the logo reads HEATING ampersand COOLING with the colors morphing from dark red to dark blue across the capitalized letters.