The mark consists of an image of a de-husked coconut with a straw inserted and the phrase "Hawaiian Life" positioned below the image. The phrase and the outline of the coconut and straw image are in black solid color. The coconut is depicted in a two-dimensional heptagonal shape with longer borderlines on the upper part and shorter borderlines on the lower part. The coconut image has the contrast of different shades of the coconut color to divide itself into three parts, with the middle part darker than the other two parts. And it has a gradient of shades to give it a three-dimensional rotational appearance. The straw is vertically inserted into the coconut from the upper right side. The inserted point is horizontally about a quarter of the whole coconut width away from its right edge, vertically about two-thirds of the height of the upper part away from the top of the coconut shape, The straw is depicted in the solid color of the darkest part of the coconut, and it curves into two parts of equal length, with one part being vertical and the other pointing rightwards and about fifteen degrees above the horizon. The top and bottom ends of the straw are rounded. The coconut image has a shadow at its bottom right side. The words "Hawaiian Life" are in commonly used fonts for trademarks, with no requirement for specific fonts.