The mark consists of The color(s) gold, purple, red, and beige is/are claimed as a feature of the mark. The mark consists of the stylized terms "Silky Smooth" in large, italicized, boldfaced letters in gold with beige shading and a purple border underneath an ice cream cone in red with beige shading that is outlined in purple and a scoop of ice cream in beige with the scoop wearing purple sunglasses with beige highlights, all contained inside a solid purple oval shape. The white area outside of the design is a background or transparent area and is not part of the mark.