The mark consists of a rectangular label design with the stylized words GRAN CORONAS in gold in the center of the rectangle, above which is the image of two crossed quills in light brown, with one gold crown appearing to the left of the crossed quills, one gold crown appearing above the crossed quills and one gold crown appearing to the right of the crossed quills, with one flourish in light brown and dark brown appearing in the top left corner of the rectangle, and another flourish in light brown and dark brown appearing in the top right corner of the rectangle, and a straight line in light brown and dark brown appearing across the top of the rectangle, and beneath the stylized words GRAN CORONAS at the bottom of the rectangle is a horizontal line in light brown and dark brown beneath which is the stylized word TORRES in gold, beneath which is a gold shield containing three gold towers, with the stylized word TRADICIÓN appearing in gold to the left of the shield, the stylized word FAMILIAR appearing in gold to the right of the shield, and the stylized words DESDE 1870 appearing in gold beneath the shield with a horizontal line in light brown and dark brown appearing beneath that, all set against a light brown and dark brown background for the rectangular label.