Providing online non-downloadable software for creating, promoting, selling, and exchanging non-fungible tokens (NFTs) relating to winemaking; Software as a service (SAAS) services featuring software for allowing wineries to update consumers regarding vineyard operations and the winemaking process; Software as a service (SAAS) services featuring software for allowing wineries to host virtual tastings for consumers; Software as a service (SAAS) services featuring software for allowing wineries to facilitate question and answer sessions with consumers; Software as a service (SAAS) services featuring software for allowing consumers to view real time imagery, monitor weather patterns, soil moisture, and other key metrics relating to wineries; Software as a service (SAAS) services featuring software for allowing wineries to create and manage online communities of wine enthusiasts; Software as a service (SAAS) services featuring software for allowing consumers to access educational content regarding winemaking; Software as a service (SAAS) services featuring software for allowing consumers to participate in the winemaking process through community voting; Software as a service (SAAS) services featuring software for allowing consumers to shop for wine-related goods and services; Software as a service (SAAS) services featuring software for allowing consumers to manage wine club memberships