The mark consists of Firstly, the word "addict.", meticulously designed using the Bimini typeface, is characterized by its unique feature wherein the consecutive lower case 'd' characters are skillfully morphed into an artistic representation of an infinity symbol. This integration seamlessly preserves the original readability of the word while adding a visually distinguishing element to the mark. Secondly, the word "PICKLEBALL", displayed using the Avant Garde typeface, underscores the distinctive stylization of this mark. It is important to note that each of the typefaces, Bimini and Avant Garde, is meticulously chosen for their respective wordmarks to ensure maximum distinction and recall value. It should be emphasized that the mark is designed to work independently of color and background. While exemplifications might show the mark in specific colors or against particular backgrounds, the claim for protection is not limited to any color scheme, thus ensuring wider protection and adaptability across various mediums. Therefore, the uniqueness of this mark lies in its fusion of two distinct wordmarks, the creative integration of an infinity symbol, and its ability to adapt across diverse visual presentations, thereby establishing a strong, recognizable brand symbol.