The mark consists of a black silhouette of a person riding a bike on a dark blue terrain; the terrain being the dark blue background of the stylized words "THE BIKE INN BENTONVILLE" in white font; the background of the rider is a blue mountain range with white tops, and light blue sky; below the stylized words are three white stars horizontally aligned in red background; the middle star larger than the other two stars; the sky, mountain range and the stars are outlined in white with an outer black outline resembling a triangle with curved angles.